Founded by 7 young software engineers, designers,
musicians, an architect and a lawyer, the company developed rapidly into
a controversial market leader in the field of media manipulation and
internet art. Actions and services like the etoy.INTERNET-TANK-SYSTEM,
the digital hijack, etoy.TIMEZONE, etoy.SHARE, TOYWAR, or etoy.DAYCARE
are classics of net.art. Today etoy.CORPORATION is owned by more than
2000 etoy.SHAREHOLDERS: international art collectors, venture
capitalists, the etoy.AGENTS, the etoy.MANAGEMENT, fans and some hundred
TOYWAR.soldiers who fought for the etoy.BRAND during the legendary
TOYWAR.battle. The etoy.INVESTORS are the owners and control the
corporate sculpture etoy. They participate in a dynamic artwork that
takes place 24 hours a day in the middle of society -- on and offline.
Visit: www.etoy.com
An economist by training, etoy.HAEFLIGER is responsible for investor
relations. Prior to joining etoy.CORPORATION, he built up hedge fund
research for a small swiss private bank. In his research at the
University of St.Gallen, etoy.HAEFLIGER focuses on user innovation in
software and the organizational consequences of free and public
knowledge. He studied and worked in Switzerland, Belgium, the Czech
Republic, and Russia, and recently spent time as visiting researcher at
the Università degli Studi di Trento and at MIT.
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