Member - Daniel Hjorth

Associate Professor, ESBRI (Entrepreneurship and Small Business Research Institute), Stockholm; Malmö University (www.esbri.se); and affiliated to Växjö University, Sweden.

My background is a researcher in entrepreneurship and organization theory. I work with entrepreneurship as forms of social creativity and emphasise the creative sides, opening up to the use of aesthetic knowledge and perspectives for an understanding of entrepreneurial creation processes.

Together with Chris Steyaert I have developed a performative approach to the conduct of 'presenting' research. We perform research in the form of theatrical performances, using scripts to guide a story that takes 'the audience' (most often academics attending a conference) through experiencing the points we like to get across. These performances have also been published as scripts. It is a way to change the way research participates in society. This form relies on basic features of drama, i.e., of alerting a broader range of senses in order to 'communicate' the message. It is an 'effective' way to communicate complex concepts to practitioners in organizations (when performed in the context of a consulting job).